During a Christmas break (and valentines day incidentally) it crosses my mind that all the best notions get caught up in a capitalist whirl wind.
Christmas. Besides the religious significance for some/many it can be taken as a time for family, love, kindness, celebration. Brill. Let's reel out those adverts to make you spend money on those principles. Let's make you feel guilty if you don't fill a stocking with cheap useless tat from pound land which you take loans out to afford.
Unfortunately, from my humble perspective, the yoga industry does the same thing. Fact there is an industry is the first problem.
Now, for valuable products people will always need a monetary exchange to provide them. Gifts at Chritmas or wellness through yoga. So perhaps this capitalism is inevitable.
But isn't it a shame?
Not that I know of a better/different system. And gurus ages back and the Buddha-original also understood this exchange. They would offer wise words and advice in exchange for food and shelter - possessions? They had none! They were l ike the original self help books!
So I shouldn't be surprised or saddened by lululemon, Kino Macgregor, or prolife. Or saddened by the subtle ads you may see to the left of my blog.
But luckily my Yoga Quotees coming to Yoga Quota bowl up in a range of mashed together outfits, use the cheap but excellently grippy mats I provide at the studio and don't judge or compete with eachother. We're trying in our little corner of Oxford to have a bubble from the advertising pressures!
Can't wait to go back to the studio in the new year :)